First-touch & channels
WhatsApp API, email automation, and team notifications (Slack / Teams / Google Chat) that fire the moment a lead appears.
OCTAZING / The face of the system
Operators who build
the workflow, not just the deck.
OCTAZING is led by practitioners who have owned the full stack—from measurement architecture and attribution to automated lead response and multi-channel orchestration.
Performance marketing and marketing systems leader with nearly a decade of experience driving measurement architecture, paid media results, and operational workflows for B2B and healthcare-adjacent clients.
Deep expertise in GA4, Google Tag Manager, multi-touch and server-side attribution, and the practical orchestration of tools (n8n, WhatsApp API, email, Slack/Teams/GChat) into reliable lead-management systems that reduce response time and improve qualification quality.
Proven track record managing significant paid budgets, agency and MarTech vendor relationships, and cross-functional stakeholders—while building the process layer that turns raw demand into agent-ready conversations.
22%
CPA reduction in 4 months
5→8+
Quality Score lift
95%+
Event fidelity restored
$500K+
Paid budgets managed
How the work gets done
Four layers. One lead-ops system.
Server-side attribution
GTM server-side, privacy-respecting tracking, and closed-loop measurement that survives ITP and ad blockers.
n8n & workflow systems
Reusable orchestration, scoring rules, and routing logic that turn fragmented tools into a single lead-ops operating layer.
Selected outcomes
Results that compound.
- Architected server-side GTM + GA4 stacks restoring 95%+ event fidelity across multiple properties.
- Cut CPA 22% in four months via multi-touch attribution, audience segmentation, and mid-funnel bid overhauls.
- Raised Google Ads Quality Scores from 5 to 8+ through landing-page relevance and intent alignment.
- Delivered real-time Looker Studio dashboards that reduced reporting turnaround from days to under an hour.
- Drove 18% conversion-rate lift and ~$120K incremental pipeline through structured A/B testing programs.
- Building and refining Workflow-as-a-Service patterns for first-touch automation, qualification, and multi-channel notification.
Credentials
Platform-accredited, continuously upskilling.
Google Ads · Google Analytics (GA4) · Meta Blueprint · HubSpot Marketing Software · LinkedIn Marketing Strategy · Microsoft Advertising · Campaign Manager 360 · Search Ads 360 · Google Business Intelligence Specialization
Currently building: Server-side tracking architecture (GTM SS) · n8n lead-ops workflow libraries · WhatsApp Business API + multi-channel notification systems · BigQuery for marketing data · closed-loop attribution models
Work with the operator
Bring the lead process that still depends on manual effort.
First-touch automation, qualification, multi-channel alerts, and attribution—connected into one system you can actually run.