Service architecture
Lead scoring & routing
What this capability changes, where it connects, and what strong execution looks like.
The problem
Sales and support teams waste time on low-intent or incomplete inquiries while high-value leads wait. Manual qualification is inconsistent, slow, and impossible to scale.
What this capability does
We build the qualification and routing layer that sits between first touch and human conversation. Every lead is scored against clear rules (firmographics, behaviour, intent signals, source quality) and then routed to the right owner, queue, or next automated step.
How it works
- Enrich & score — Lead data is combined with available signals and run through configurable scoring logic.
- Qualify — Thresholds determine whether the lead is ready for an agent, needs more nurturing, or should be disqualified.
- Route — High-intent leads are assigned to the correct person or team with full context.
- Notify — The recipient receives a structured alert (Slack / Teams / GChat + CRM update).
- Learn — Rules are refined over time based on actual conversion outcomes.
What you get
- Consistent, transparent qualification criteria
- Agents only see leads that meet defined intent thresholds
- Faster handoff with full context already attached
- Reduced manual triage and “who owns this?” friction
- Foundation for measurable improvement in conversion rate from lead to opportunity
Ideal for
Organisations where agent capacity is expensive and the cost of talking to the wrong lead is high.
Ready to activate