SEM & Paid Media
Keyword strategy, bid management, Quality Score systems, and budget allocation across Google Ads, Microsoft Ads, LinkedIn, and Meta.
OCTAZING / The face of the system
Senior operators,
not slide decks.
OCTAZING is led by practitioners who have owned the stack—from keyword strategy and measurement architecture to AI-era search visibility.
Performance marketing and marketing analytics leader with nearly a decade of experience driving SEM strategy, measurement architecture, and paid media results for B2B and healthcare-adjacent clients.
End-to-end owner of Google Ads campaigns—keyword strategy, bid management, budget allocation, and landing page optimization—backed by deep GA4, Google Tag Manager, and multi-touch attribution expertise that converts performance data into executive-ready insight.
Early adopter of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), building structured-content and schema frameworks that earn visibility in AI-driven search and answer engines. Proven track record managing $500K+ paid budgets, agency and MarTech vendor relationships, and cross-functional stakeholders.
22%
CPA reduction in 4 months
5→8+
Quality Score lift
95%+
Event fidelity restored
$500K+
Paid budgets managed
How the work gets done
Four layers. One operating system.
GA4 & GTM
Server-side tagging, UTM governance, multi-touch attribution, and conversion tracking that survives ITP and ad blockers.
AEO / GEO
Structured schema, entity coverage, and content frameworks built for AI Overviews, SGE features, and LLM citations.
Selected outcomes
Results that compound.
- Architected server-side GTM + GA4 stacks restoring 95%+ event fidelity across multiple properties.
- Cut CPA 22% in four months via multi-touch attribution, audience segmentation, and mid-funnel bid overhauls.
- Raised Google Ads Quality Scores from 5 to 8+ through landing-page relevance and intent alignment.
- Delivered real-time Looker Studio dashboards that reduced reporting turnaround from days to under an hour.
- Drove 18% conversion-rate lift and ~$120K incremental pipeline through structured A/B testing programs.
- Built AEO content frameworks that capture AI-generated answer snippets and SGE features.
Credentials
Platform-accredited, continuously upskilling.
Google Ads · Google Analytics (GA4) · Meta Blueprint · HubSpot Marketing Software · LinkedIn Marketing Strategy · Microsoft Advertising · Campaign Manager 360 · Search Ads 360 · Google Business Intelligence Specialization
Currently building: Server-side tracking architecture (GTM SS + Stape.io) · BigQuery ML for marketing · AEO / GEO systems · AI Overview & SGE content structuring · dbt for marketing data pipelines
Work with the operator
Bring the problem that spans channels and teams.
Search, measurement, and AI visibility—connected into one system you can actually run.