The Situation

A mid-market services company (targeting UAE & Australia) was generating decent inbound volume, but sales complained that leads were cold by the time they reached them.

The Challenge

• Manual lead qualification and routing
• No clear scoring based on real buying signals
• Marketing and sales used disconnected systems

What We Built

• Automated lead scoring model (behavior + firmographics)
• Instant routing rules into their CRM
• Automated nurture sequences for different buyer stages
• Real-time Slack/Teams alerts for high-intent actions

Results

• Average first response time dropped from 6+ hours to under 12 minutes
• Sales team reported significantly higher show-up rates on booked calls
• Clear visibility into which content actually influenced pipeline

“Client details anonymized for confidentiality.”